Trusted by gaming operators and marketing teams worldwide
The 1:1 P&L Engine for iGaming
We optimise NGR and bonus eficiency per player by integrating Ibex.ai into your existing CRM.
How it Works
how it works
From player data to measurable Impact
Ibex complements your existing CRM/CDP to optimise player-level decisions and measurement while your CRM team retains full ownership of strategy and execution.
1
From Segments to 1:1
Move from segment-based campaigns to real-time, player-level profitability decisioning within guardrails
2
CRM Team Ownership
Your CRM owns strategy, creative, messaging and calendars, Ibex adds a P&L-aware decision layer that prioritises actions and measures impact
3
Optimise
Predictive insights and performance feedback allow you to refine targeting, timing, and incentives maximising retention, lifetime value, and efficiency.
features
Complementing your CRM stack to Optimise Player-level Bonusing.
We centralise your player data, automate complex workflows, and continuously optimise campaigns using AI reducing manual effort while increasing player engagement and lifetime value.
Automate
AI-Driven retention, built for gaming
We centralise your player data, automate complex workflows, and continuously optimise campaigns using AI reducing manual effort while increasing player engagement and lifetime value.
Personalise
The right experience for every player
Deliver personalised messages, incentives, and journeys based on player actions, preferences, and intent. Ibex.ai adapts experiences in real time, helping you engage players more effectively across their entire lifecycle.
Predict
Act before performance drops
Identify churn risk, high-value players, and growth opportunities using predictive intelligence. Ibex.ai surfaces insights early, allowing teams to focus on proactive strategies instead of reactive fixes.
control
One platform, One clear view
Optimise your NGR and Bonus efficiency across channels, teams, and tools from a single intelligent platform. Ibex.ai centralises data and workflows, reducing complexity while improving visibility and control.
CASE STUDIES
Real Results from Real Gaming Teams
Gaming operators use Ibex.ai to move from manual, delayed campaigns to real-time, AI-driven engagement.
CASE STUDy
Real-Time Automation: Scaling Without Limits
Automating player bonusing and communications to support 30% month-over-month average player growth without added operational strain.
+18%
Increase in player retention
30%
Reduction in manual campaign work
5sec
Respond to player behaviour
TESTIMONIALS
Client Success stories
From CRM teams to commercial leaders, gaming operators use Ibex.ai to simplify retention, reduce manual effort, and engage players in real time. Here’s what teams say after putting AI-powered automation into action.
"The Ibex Optimised AI engine has improved player engagement by making campaigns more relevant and easier to manage, resulting in a clear uplift in performance."
“ We were very sceptical and hesitant on handing over the reigns to an AI Powered CRM System. I must say that Ibex have surpassed our expectations in what it can deliver. ”
"We've tested Ibex next to our existing CRM solution and after 6 months decided to give 90% of all our campaigns to Ibex which has outperformed prior results by far."
blog
Actionable Insights for Gaming Growth
Practical tips and proven strategies to improve retention, efficiency, and player value.
Data Science
Data Science
Data Science
Ready to Get Started?
See how Ibex.ai helps gaming teams automate optimise NGR with AI Enhanced Bonusing - engaging players in real time, and driving measurable impact without adding complexity.
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