Thomas Aigner, Head of Business Development at Ibex sat down with the European Gaming Media Network to discuss the future of CRM , and how AI will play a pivotal role in the coming years.

We are excited to announce our new partnership with Aardvark Technologies! The platforms operators will now have access to our innovative CRM tools designed to increase retention rates and maximise lifetime value through high levels of automation and personalisation, made possible by our bespoke machine learning algorithms crafted by our team of data scientists.

Want to test-drive Ibex for free? With our latest updates you will have the ability to test the impact of AI -marketing completely free and with zero integration. We’ll show you the impact that AI marketing can have on your customer base. You’ll see how automating marketing decisions can allow your team to focus on designing great content and scale efficiently as your business grows. 

Over the last few months, the Ibex team have been developing an exciting new solution for AI sportsbook marketing. Our approach integrates seamlessly with the existing Ibex portal, but with some powerful additions.