A groundbreaking trial conducted by Ibex has proven a Net Gaming Revenue (NGR) uplift of up to 20% compared to manual campaigns conducted by a team using a well-known CRM provider.

Ibex leverages artificial intelligence to provide automated and intelligent marketing recommendations. Unencumbered by traditional staffing costs, Ibex achieved this significant NGR uplift with up to 17% less in bonus spend.

The trial was conducted over two months with a 50/50 randomised player split. To make this a fair test, the same marketing actions were available to both parties and, to avoid outliers skewing the results, VIPs were excluded from the results.

Thomas Aigner, Head of Business Development at Ibex.ai stated

“Our experiment, which is the first conducted in the industry, has proven conclusively that the technology at the core of our business is capable of generating significantly higher profits with considerably fewer costs.

“Lots of our rivals talk about automation but can only do this after implementing rule-based systems involving the likes of customer journeys and gamification. That isn’t self-learning, nor is it capable of 100 per cent automation.

“We are now calling on operators and suppliers to challenge us and test our solutions to find out for themselves the ease with which Ibex can improve profits and save money.”

Ibex enables operators to introduce complete automation to their workflows, allowing teams to be more focused on broader strategic goals rather than being absorbed by all the manual execution work needed with some CRM systems.

To test drive our innovative CRM solution, register on our portal today and begin your free 90-day trial.