At Ibex, we’re committed to helping clients optimise their setups. Our new Batch Dashboard is designed to do just that, providing a detailed view of your batch setup performance to help you identify areas for improvement and refine your approach for better results. Whether aiming to boost player engagement or enhance promotional strategies, this tool offers key insights to help you achieve your goals.

Ibex's batch process runs a detailed analysis every morning, using historical customer and activity data to generate personalized promotion recommendations. This process evaluates various factors, such as player behaviour patterns, engagement history, and overall performance metrics, to determine the most effective actions for each customer.

This approach differs from our real-time process, which reacts to player behaviour within seconds. The batch process focuses on making strategic decisions over time, rather than instant reactions, making it the standard method for driving long-term player engagement.

What is the Batch Dashboard?

The Batch Dashboard is a report that gives you detailed insights into your marketing setup and how this can be improved. It gives you an overall score, but it also breaks that score down into more detailed points so you can see exactly what’s working and where you have room to improve. This makes it easier to ensure your promotions are hitting the mark with your audience, which ultimately drives better engagement.

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Key Areas of Insight

The Batch Dashboard covers several important areas in your batch setup. Let’s take a closer look at what they mean and how you can use them to your advantage:

1.     Promotion Mechanics

Promotion mechanics represent the various types of offers you can create. A diverse range of mechanics is crucial since different players respond to different kinds of promotions. Ideally, link at least one promotion to each type of mechanic to ensure that players are receiving a variety of different promotion types.

2.     Action Value Distribution

Action Value Distribution refers to the value of each promotion. For optimal results, provide a mix of ‘low’, ‘medium’, and ‘high’ value promotions. This approach caters to different player motivations, appealing to those who prefer smaller rewards as well as those who are attracted to more substantial incentives.

3.     Average Channels per Action

Each communication can be sent through various channels, such as Email, SMS, and Push notifications. Utilizing multiple channels is crucial because different players have different habits and preferences for how they engage with content. For example, some players consistently check their emails, making them more likely to see email marketing communications, while others may rarely check their inboxes but are frequently on their phones, making them more responsive to push notifications. By using multiple channels, you maximize your chances of reaching all segments of your audience and minimize the risk of missing valuable engagement opportunities.

4.     Average Templates per Channel

Using a variety of templates for each channel is essential for effective personalization. Different players respond to different styles of communication, so having at least two templates per channel allows you to tailor your messaging to varied preferences. For example, some players may respond better to playful, humorous copy, while others might prefer a more authoritative tone. The same applies to the visual design of the communication. By offering a range of styles and tones, you increase the likelihood of connecting with players in a way that resonates with them, ultimately enhancing the effectiveness of your promotions.

Why the Batch Dashboard Matters

The Batch Dashboard is designed to provide insights that help you make informed decisions, ultimately boosting engagement and increasing deposits. By focusing on diverse mechanics, balanced promotion value, multiple channels, and varied templates, you position your setup for success.

We’re excited to see how our clients leverage the Batch Dashboard to refine their strategies and achieve better results. If you haven’t explored this feature yet, now is the perfect time to unlock its full potential and elevate your batch setups.  

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