AI is revolutionising industries across the board, and the field of customer relationship management (CRM) is no exception. With its ability to analyse vast amounts of data, automate repetitive tasks, and provide valuable insights, AI is transforming the role of CRM managers.

As 2022 draws to a close, the iGaming industry is preparing for an exciting new year. In this post, we will take a look at 5 key CRM trends to look out for in 2023. From the increased adoption of AI and machine learning to improved VIP identification, these industry trends are set to shape the future of the iGaming industry and prove lucrative for businesses that are able to effectively leverage them.

A common problem experienced by marketing teams across the iGaming industry is the inflexibility of marketing strategies. Most CRM tools require you to define numerous custom segments and player journeys which takes a lot of manual work to set up, with multiple team members involved; with Ibex, your marketing strategy can be shifted with the click of a button

Ibex is excited to offer one of the first trials of its kind to the industry; a completely free, zero-integration three-month trial to test out the benefits AI marketing can have on your customer base.