Real-Time Automation: Scaling Without Limits
The Challenge
A fast-growing gaming operator faced mounting challenges with scalability and rising operational costs due to manual player bonusing. To manage growing demand, they outsourced a large team to process bonuses manually, an approach that was costly, inefficient, and unsustainable. Without an automated system, they struggled to keep up, risking player churn and operational bottlenecks.
Our Solution
By implementing Ibex's Real-Time System, we fully automated their player bonusing and welcome journey communications, eliminating manual intervention and enabling seamless scaling.
What We Did
During onboarding, we first identified where Ibex could provide the most impact:
- Were retention rates dropping?
- Was ineffective marketing a concern?
- Were scalability issues limiting growth?
It quickly became clear that real-time automation was the ideal solution. Activating Ibex instantly streamlined their operations, enabling a smooth transition from manual processes to fully automated Real-Time Marketing Campaigns.
Key Implementations
- Instant Welcome Bonus – Customers received a welcome bonus within seconds of registration, along with automated communications (all handled by Ibex).
- Engagement-Driven Secondary Bonus – Players could redeem a secondary bonus as soon as they met initial deposit requirements, encouraging further activity.
With automated, real-time player interactions, the client experienced a significant boost in onboarding engagement and retention.
The Results: Exponential Growth Without Bottlenecks
Player Base Growth
As the Cumulative Registrations chart illustrates, the client was experiencing rapid player growth, with the base doubling every 2-3 months. Without automation, their manual processes would have quickly become unmanageable. Ibex enabled them to scale without additional operational strain, ensuring a seamless player experience even as numbers surged.
Performance Impact
Prior to Ibex's implementation, the client's First-Time Deposit (FTD) conversion rate was inconsistent, often hindered by delays in bonus processing and manual inefficiencies. After deploying our real-time automation:
- FTD conversion rates increased by 9 percentage points.
- Players received bonuses instantly, reducing drop-offs and increasing engagement.
- Consistent, automated messaging reinforced deposit incentives, driving sustained improvements in conversion rates.
The FTD Conversion Rate chart showcases a clear improvement post-Ibex implementation, with stable and higher conversion rates compared to pre-automation figures.
The Impact
- Scalability – Seamlessly managed a 30% month-over-month increase in players without additional resources.
- Efficiency – Achieved a 9 p.p. increase in FTD conversions, reducing manual workloads and enhancing performance.
- Improved Marketing – Freed up teams to focus on creative campaigns instead of administrative tasks.
This success highlights just one aspect of Ibex's product suite. With AI-driven recommendations and CRM optimization features, the client is now expanding their retention efforts to include payday initiatives and other AI-driven strategies.
