A common problem experienced by marketing teams across the iGaming industry is the inflexibility of marketing strategies. Most CRM tools require you to define numerous custom segments and player journeys which takes a lot of manual work to set up, with multiple team members involved; with Ibex, your marketing strategy can be shifted with the click of a button

In a fast-paced, competitive marketing environment it is important to continuously improve the offers you are sending to customers. Customers’ habits change and new customers are acquired all the time so without a robust workflow for testing and improving offers, you could be left lagging behind the competition wondering why your KPIs aren’t improving.

It is often easy to draw conclusions from analysing data at a first glance but the key to interpreting data is exercising a certain level of scepticism with any conclusions made.

Customer lifetime value (CLV) is a key metric every business should track in order to understand the intrinsic value of the existing customer base.