Introducing a powerful new feature to the Ibex portal: the Audience Size Calculator – a tool that gives marketers greater precision in their campaigns. This dynamic feature works alongside the Audience Settings to estimate how many players a specific promotion will target, delivering real-time insights that help optimize your strategy. This feature is exclusively compatible with our 'Batch' system, as it's designed to calculate audience sizes based on existing player data, not predicting real-time player activity like registrations or deposits.

Why Audience Size Matters

In marketing, knowing how many people your campaign will reach is essential. The Audience Size Calculator takes the guesswork out of this process by providing accurate, up-to-date audience estimates. This tool integrates with Ibex’s existing Audience Settings, where you can create custom segments based on player behaviour, demographics, and more. For example, if you’re running a birthday promotion, the Audience Size Calculator can be refreshed daily to reflect how many players could qualify, ensuring your planning stays aligned with the audience.

Leveraging Custom Audiences

The real power of the Audience Size Calculator lies in its synergy with Ibex’s Audience Settings. You can define a particular group, such as high-value players or newcomers, and apply these segments to your marketing actions. The calculator gives you an estimate of how many players meet the criteria, allowing you to refine your strategy instantaneously.

Through the use of our machine learning models, Ibex can then recommend marketing actions for these custom audiences, maximising lifetime value foreach player. Our models analyse player behaviour patterns and preferences to recommend tailored marketing campaigns, maximizing engagement. This intelligent approach ensures your actions are targeting the players that will be the most receptive to them, driving better outcomes for each defined segment.

Ring-Fencing for Precision

Ibex also offers the ability to “ring-fence” audiences, ensuring that specific groups only receive certain promotions. For example, you can isolate high-value players to receive exclusive offers. This allows you to fully customize your player's experiences.

Campaign Planning

This dynamic tool continuously updates to reflect player activity, like deposits or gameplay, providing a clear view of your campaign’s reach at any given moment. This level of precision allows marketers to adjust their strategies quickly, ensuring their promotions hit the right number of players at the right time.

Conclusion

The Audience Size Calculator empowers marketers to plan and execute campaigns with accuracy, driving better results. By combining audience data with Ibex’s custom audience and ring-fencing features, this tool provides a powerful way to optimize your marketing strategy – maximizing both impact and ROI while maintaining flexibility in audience targeting.