As 2022 draws to a close, the iGaming industry is preparing for an exciting new year. In this post, we will take a look at 5 key CRM trends to look out for in 2023. From the increased adoption of AI and machine learning to improved VIP identification, these industry trends are set to shape the future of the iGaming industry and prove lucrative for businesses that are able to effectively leverage them.

Ibex is excited to offer one of the first trials of its kind to the industry; a completely free, zero-integration three-month trial to test out the benefits AI marketing can have on your customer base.

A groundbreaking trial conducted by Ibex has proven a Net Gaming Revenue (NGR) uplift of up to 20% compared to manual campaigns conducted by a team using a well-known CRM provider.

Thomas Aigner, Head of Business Development at Ibex sat down with the European Gaming Media Network to discuss the future of CRM , and how AI will play a pivotal role in the coming years.